I recently had a nice experience as a tech consumer, a lifetime warranty that was honored and a product that worked as advertised for something where there is a lot of debate. First the warranty was for a 1GB ram chip. When I bought my laptop almost two years ago, I bought 2GB of ram from a third party dealer. It was much cheaper than the ram offered by Apple, but of course I would have to install it myself. Which is dead simple as most laptops now make a special door to install ram (it wasn’t always like that… many laptops from the late 90s had to be taken apart to get at the ram). At any rate, late last year one of the ram chips started crapping out. First I would get a kernel panic, which I thought might be something else, but then I noticed after restarting, that the ram read at half the capacity (512 MB). I ran Apple’s hardware diagnostic and it indicated the chip was going bad. Eventually, it just quit working all together. I still had 1GB in the system, so it wasn’t a big deal, but it is nice to not have to close anything during the day as I work. So I missed having the 2GB. I thought I would have to buy a new chip, so I went to check the company I bought the chip from www.4allmemory.com and there on the page was a lifetime warranty link. I checked my original invoice and sure enough, it was covered. So I called half expecting them wanting me to explain the problem and what I did to verify it was the chip and do everything I already did to verify the chip was bad. Instead the friendly person simply said pack it up and send it in, and they will send a replacement. That’s it, no fuss, no hemming or hawing, just great service. Ok, it did take them two weeks to send the replacement, but it was great just to receive it at all.